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Aishwarya Technologies And Telecom Ltd. Company History and Annual Growth Details

Incorporation and Initial Progress

Aishwarya Telecom Limited (ATL) was promoted by Mr G Rama Manohar Reddy.
Mr G Rama Manohar Reddy and Mrs G Amulya Reddy were the partners of the then
partnership firm named Advanced Electronics & Communications System. ATL was
formed by taking over the business of the said partnership firm and was incorporated
as Aishwarya Telecom Private Limited on June 2, 1995 with the Registrar of Companies,
Andhra Pradesh, Hyderabad. Subsequently, it was converted into a Public Limited
Company on July 12, 2005 and the name of the Company was changed to Aishwarya
Telecom Limited and a fresh Certificate of Incorporation obtained from the Registrar of
Companies, Andhra Pradesh, Hyderabad. The Registered Office of the company is
located at 3-C Samrat Commercial Complex, Saifabad, Hyderabad, Andhra Pradesh.
The concerned Registrar of Companies is ROC, Andhra Pradesh at Hyderabad. ATL
is based at Hyderabad with production at Yanam in Pondicherry state and
Dehradun in Uttrakhand State, with branches in New Delhi and Mumbai.

Details of the Business

Aishwarya Telecom Limited is ISO 9001:2000 Certified Company manufacturing Fibre
Optic Test Equipments & Cable Fault Locators.

Aishwarya Telecom Limited (ATL) started its operations in the year 1995 with specialisation
in designing, manufacturing and marketing of Telecom Test & Measuring equipment for
Copper, Optical and Data Networks. ATL is having strength of 61 employees. ATL
manufactures 22 types of testers and 17 products are having approval from Telecom
Engineering Centre (TEC). Currently, ATL manufactures products for Telephone Service
Providers, Defence Sector, Railways, Telecom equipment manufacturing companies and
Cable TV Operators. ATL is planning to expand in to designing products for Defence
Sector and Educational Sector also.

Initially, ATL concentrated on catering to the Public Sector Telephone Service providers,
Railways and Defence Establishments. In the recent past it has taken orders from the
Private Telephone Service providers. The focus is to further increase sales revenues from
the Private Sector companies.

ATL strategy is to develop high-end test equipments, which could be expensive but have
good demand and could be a potential market for few years. The strategy is to design the
products and produce them at low cost and take bigger market share.

In the year 1998, ATL developed first Digital Cable Fault Locator for localising low insulation
faults in Telecom Copper Cables. In the same year Telecom Engineering Center (TEC),
Department of Telecom (DoT), has approved the specifications of Digital Cable Fault Locator
of the Company.

In the year 1999-2000, the company has developed a Portable Cable Fault Locator and
Universal Cable Fault Locator, which is a single unit having all the features to localise multiple
faults in Telecom Copper Cables i.e., features of Portable Cable Fault Locator and features of
Digital Cable Fault Locator.

In 2001, the first Optical Test Equipment (Optical Light Source) was developed by the
Company indigenously. The next year, the company developed further 8 products in the Optical
fiber division for different field application of Optical Cable networks.

In the year 2003, ATL diversified into defence sector supplying optical related products. In
2004, it further diversified into service sector by taking turn-key projects for network
synchronization for their 35,000 kms OFC network. In 2006, ATL tied up with Indian Institute
of Technology (IIT), Chennai for development of OTDR module.

Pre-IPO Placements

The Company, on January 25, 2008 and January 30, 2008, completed Pre-IPO Placement of
12,00,000 Equity Shares of Rs. 10 each directly to certain Body Corporate, Resident Indians
and Non-Resident Indians, and raised Rs. 468.50 lakhs. No Pre - IPO shares have been
allotted to the Promoters/promoter group of the Company.Details of the above investments are
mentioned at page no. xxi of this Red Herring Prospectus.

Major events in the history of the Company are as follows:

Year Major Events

1995 Incorporated as Aishwarya Telecom Private Limited on June 2, 1995 with the
Registrar of Companies, Andhra Pradesh for manufacture of telecommunication
cable fault locators.

1998 The company has developed first Digital Cable Fault Locator for localising Low
Insulation faults in Telecom Copper Cables.

In the same year Telecom Engineering Center, Dept. Of Telecom, has
approved the specifications of Digital Cable Fault Locator of the company.

99-2000 The company developed Portable Cable Fault Locator and another combined unit of
Digital Cable Fault Locator and Portable Cable Fault Locator (Universal Cable Fault
Locator).

2001 The company has indigenously developed an Optical Light Source, the first Optical
Test Equipment of the Company.

02-2003 The company has developed further 8 products in the Optical fiber division for
different field application of Optical Cable networks

2003 Diversified into defence sector supplying optical related products

2004 * Further diversified into service sector by taking turnkey projects from Tata
Teleservices for network synchronisation for their 35,000 kms OFC network.

* The Company has been certified as ISO 9001:2000 compliant Company by Det
Norske Veritas Management System Certificate vide Certificate No. 01389-
2004-AQ-BOM-RvA dated September 30, 2004, valid till September 30, 2007.

2005 Converted into a public limited company and the name of the Company was
changed to Aishwarya Telecom Limited vide fresh certificate of incorporation dated
July 12, 2005

2006 Tied up with IIT, Chennai for joint product development for OTDR Module.

2008 The Company has been certified as ISO 9001:2000 compliant Company by Det
Norske Veritas Management System Certificate vide Certificate No. 12200-2007-
AQ-IND-RvA dated January 18, 2008, valid till September 30, 2010

Source - Aishwarya Telecom Ltd - 15/04/2008
 
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