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Britannia Industries Ltd. Company History and Annual Growth Details


- The Company was Incorporated on 21st March, as a public limited
company under the Indian Companies Act, VII of 1913. The Company
Manufacture bakery and soyabean products, export of cashew Kernels
marine products, general merchandise items and computer software.


- The Company obtained a priority of Certificate and imported new
machinery thereby becoming the first biscuit company in India to instal
and run a gas oven plant.


- A new factory was established at Kasara Pier Road in Mumbai. In the
same year, the Company became a subsidiary of Peek, Frean & Co. Ltd.,
U.K., a leading biscuit manufacturing company, and further strengthened
its position by expanding the factories at Calcutta and Mumbai.


- A large part of the Company's production was diverted to war effort
on account of World War II and at times as much as 95% of the total
capacity was booked for the production of 'Service Biscuit'.


- 19,779 Equity shares issued to acquire the Delhi Biscuit Co. Ltd. In
August 1,53,234 Bonus equity shares issued in the proportion 1:1.


- The Calcutta Factory was shifted from Dum Dum to spacious grounds at
Taratola Road in the suburbs of Calcutta. During the same year
automatic plants were installed there and later in Mumbai in 1954.


- The development of high quality sliced and wrapped bread in India was
pioneered by the Company and was first manufactured at Delhi.

- 1,53,234 Bonus equity shares issued in the proportion 1:2.


- Manufacture of bread was started in Mumbai and a new bread bakery was
set up at Delhi in 1965.

- 2,29,851 Bonus equity shares issued in the proportion 1:2.


- In May 1966, 3,06,468 Bonus equity shares issued in the proportion


- On 14th May, 6,64,014 Bonus equity shares issued in the proportion


- 9,96,021 Bonus equity shares issued in the proportion 3:5.


- Britannia bread was introduced in Calcutta and Chennai.

- 18,59,239 Bonus equity shares issued in the proportion 7:10 in April.


- After the issue of shares to the Indian public, the non-resident
holding in the Company was reduced to less than 40%.

- 18,00,000 Equity shares issued at a premium of Rs 5 per share.
4,06,286 shares offered as rights to resident Indian shareholders in
proportion 1:5. 43,714 shares offered to the Company's employees;
1,00,000 shares to UTI and 50,000 shares each to LIC and GIC were
reserved for allotment and 11,50,000 shares offered to the public
during January/February.


- With effect from 3rd October, the name of the Company was changed
from the Britannia Biscuit Co., Ltd., to Britannia Industries Ltd.


- The Company signed a 10 year technical collaboration agreement with
Nebico Pvt. Ltd., Nepal, for the supply of know-how relating to
manufacturing, packaging and marketing of biscuits and selection of
plant and machinery.


- 25,26,118 Bonus equity shares issued in proportion 2:5.


- The turnover increased by 19.4% over the the previous year to Rs
192.15 crores. Sales of biscuits, in terms of volume, registered a
satisfacotry growth. 'Good Day', a new biscuit launched during the
year met with good market response.

- Production of bread at Delhi unit was adversely affected due to
launched pure refined cooking oil under the brand name of 'Vital'.

- 35,36,565 Bonus shares issued in proportion 2:5 during July 1987.


- In (16 months), the total sales turnover increased on an annualised
basis by 38.7% over the previous year. Increase in sales of bakery and
soya products divisions and higher cashew exports helped to realise
higher sales. With the introduction of some more brands during the
year, the total biscuit brands of the bakery division reached 27. The
soya products division introduced a range of extruded products under
the brand name 'VITAL FEAST'.


- The Company launched new brand of biscuit, namely, 'CIRCUT'. Another
brand 'PURE MAGIC' was extended nationally and posta badam was added to
'GOOD DAY' range of biscuits. Bread production and affected for some
time at Delhi factory due to industrial unrest.

- 61,88,989 Bonus shares issued in proportion 1:2.


- Two new brands of biscuits,'Elaichi Cream'and 'Petit Beurre' were
launched. Also, a new cashew badam variant of the brand 'Milk Bikis'
and brand extension of Pure magic biscuit Vanilla cream were launched.
Fruit bread was launched in Delhi and was well received.


- The Company launched two new speciality brands viz., Britannia milk
bread and Britannia brown bread in Delhi and extended nationally its
main brands Petit Beurre and elaichi cream.

- On 17th August, the Company handed over to SM Dychem Ltd, its soya
unit at Vidisha, MP.

- The Company proposed to invest in the equity capital of Britco
Company Pvt. Ltd., a joint venture with JMRPCO Ltd., Hongkong, for
manufacture of beverage bases and essence for Coca Cola, Fanta & Sprite
and to export processed snack foods.


- The Company launched a new brand of biscuit, namely 'Little Hearts'
which carved a niche in the market.


- The Company launched new brand of biscuit, namely, 'Fifty-Fifty'.
Bread market remained depressed. To revive the market, the Company
launched a speciality brand viz. 'Premium Bake' in both Delhi and
Mumbai. During the year, the company has started exporting Basmati
Rice under the name 'Britannia Indian Pearl'.


- During the year, the bakery division launched 'Bakers Choice' a sweet
biscuit and 'Thinlite' a light semi-sweet biscuit aimed at fitness
concious consumers.


- Under the 'Pure Magics' Umbrella, the company launched a new sandwich
cream biscuit with two-in-one flavour viz. double cream and this was
well received in the market. In the cake market, under the premium
segment, the company launched with Groupe Danone's technological input
a Swissroll Cake 'Mini Roule' which was also met with good response.


- Mariegold biscuits registered quantum growth in volumes and milk
bikis milk cream launched during the year was well received. Despite
general slow down in the economy the company's profits improved.


- The Biscuit industry has been dereserved which would not only remove
restriction on increasing capacity but would also provide opportunities
of growth through new products and efficient production systems. The
Company undertook to diversify into cheese and dairy whitner.

- The Company launched 'Tiger' range of biscuits for mass market
category, 'Jim-Jam' and ' 'Chekkers' in the premium segment. The
Company also launched Butter in Delhi during the year.

- Britannia Industries (BIL) is one of the largest bakery in the
private sector and a household name in food products.

- Britannia Industries Ltd (BIL) will shortly enter the cheese and milk
products market with an alliance proposed between itself and the
Mumbai-based Dynamix Dairy Ltd.

- Britannia Industries Ltd is all set to launch a new corporate
identity and a total revamp of its product portfolio, with strategic
inputs from an international strategic design and brand repositioning
company - Shining Strategic Design.


- Food major Britannia Industries Ltd (BIL) has signed a wage agreement
with the Maharashtra General Kamgar Union (MGKU), providing an average
wage increase for 1,000 workers employed in the biscuit manufacturing
unit at Reay Road, Mumbai.

- The company has launched Half/Half, a soft cake filled with cream in
two variants, chocolate-vanilla and vanilla-orange. Half/Half comes in
a twin-cake pack (Rs.6) and a tray pack containing five cakes.

- Britannia Industries Ltd has launched a festival offer for Britannia
Dairy Whitener in Kerala.

- A Ind AAA rating has been signed to the Rs.100-crore secured
non-convertible debenture issue from Britannia Industries Limited


- Britannia Industries Ltd has rolled out its flavoured milk brand
'Zip-Sip' in tetrapaks. Zip-Sip has been launched in Mumbai and some
markets in the South.

- Britannia Industries, launching the country's first branded flavoured
milk is another step towards its goal of becoming a dairy-products

- In a move meant to sharply increase its India-profile, 'knowledge
major' Encyclopaedia Britannica Inc plans to come out - for the first
time - with India and south Asia-specific volumes targeted at school
children as well as institutions and the general 'knowledge-seeker'.


- Britinnia Industries has launched consumer promotion scheme
'Britannia Khao, Cricketer Ban Jao' on May 1st.

- Britannia Industries, in its second coming in the Indian dairy market
under the 'Milkman' brand, is introducing a range of products many in
desi flavours to woo the Indian consumer.

- The Company has launched Vita Mariegold, a semi-sweet biscuit which
reportedly has 10 essential vitamins, milk protein and 58 cereals.

- Britannia's Milk Bikis Funland biscuits an innovative extension of
the Milk Bikis brand.

- The Industry is set to start bread-manufacturing factories in Kochi,
Hyderabad and Chennai to tap the region's market potential.

- The Company has become the first company to take its products to the
Net in the form of a video file.

- Britannia Industries has launched Britannia Milkman Butter, a product
under the Milkman brand.

- The Company has appointed Tata Energy Research Institute (Teri) for a
power audit.

- FITCH rating India Pvt. Ltd has reaffirmed the Ind AAA rating
assigned to the Rs 1000 million non convertible debenture program of
Britannia Industries Ltd.

- The Company has lauched two new dairy products Milkman Cold Coffee
and Milkman Sweet lassi.

- Britannia Industries Ltd. has introduced a new range of traditional
namkeens called Britannia Snaz in Mumbai.


- Britannia Industries has launched Britannia Milkman Milk in Delhi.

- Biscuits major Britannia Industries will fund its in-principle
agreement to acquire 49 per cent of Kwality Biscuits through internal


-Britannia Industries Ltd announced on March 26, 2002 that it has entered into a joint venture with the Fonterra Cooperative Group, New Zealand's biggest company and one of the leading diary co-operative groups in the world.

-Britannia's new COO is Nikhil Sen.


- Board of Directors of Britannia Industries Ltd has passed a resolution to terminate the employment of Mr S K Alagh as Managing Director of the company with immediate effect.

- The management of Britannia Industries has roped in John Miller, a Danone representative, as additional director on its board.

-Britannia New Zealand Foods, a joint venture of Britannia Industries and Fonterra Co-operative
group of New Zealand has launched 'Britannia MilkMan' fresh milk.

-Britannia's Non-convertible Debentures have been rated AAA by Fitch Rating India as 'Stable Outlook'.

-Britannia Industries has appointed Mr.Nikhil Sen,Chief Operating Officer as the manager
of the company.


-Britannia Industries Ltd has informed that pursuant to the approval of the shareholders of the Company at the AGM held on August 08, 2003 and the subsequent application to the Cochin Stock Exchange Ltd., the said stock exchange has delisted the securities of the Company with effect from November 15, 2003.

-Britannia Industries Ltd reviews marketing alliance with the Kolkata-based Thacker Dairy Products Pvt Ltd

-Britannia accorded the status of being a 'Superbrand'

-Volumes cross 3,00,000 tons of biscuits

-Good Day adds a new variant - Choconut - in its range


--Britannia New Zealand launches health drink for adult

-Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao' becomes the popular chant!

-Britannia launched 'Greetings' range of premium assorted gift packs

-The new plant in Uttaranchal, commissioned ahead of schedule.

-The launch of yet another exciting snacking option - Britannia 50-50 Pepper Chakkar


-Britannia Industries Ltd has forged a strategic alliance with 'CCD Daily Bread Pvt Ltd' a Bangalore based Company engaged in manufacturing and retailing of premium breads, cakes and high end ready to eat foods and snacks

-Britannia Industries Ltd has appointed Mr. Stephan Gerlich as a Director.

-Britannia Industries Ltd has informed that Mr. Durgesh Mehta has joined the Company as the Chief Financial Officer (CFO) with effect from November 16, 2006.
-Britannia re-launched NutriChoice Hi-Fibre Digestive biscuits in an international large sized biscuit pack.


-Britannia industries formed a joint venture with the Khimji Ramdas Group and acquired a 70 percent beneficial state in the Dubai-based Strategic Foods International Co. LLC and 65.4% in the Oman-based Al Sallan Food Industries Co. SAOG.

-Britannia NutriChoice SugarOut range introduced - 1st of its kind of biscuits to be be launched in India with 'No Added Sugar' (Variants - Chocolate Cream, Orange Cream, and Litetime)


-Britannia NutriChoice 5 Grain biscuits launched - Biscuits with the goodness of 5 health Cereals, and sweetened with Natural honey. Britannia Nutrichoice promised consumers 'Bhook Bhagao, Kuch Healthy Khao'
-Britannia launched Iron fortified 'Tiger Banana' biscuits, 'Good Day Classic Cookies', Low Fat Dahi and renovated 'MarieGold'.


-Britannia NutriChoice Nature Spice Crackers launched - Your favorite Cream Crackers, now made even more exciting with the addition of 'Sabut' Ajwain and Jeera spices.
-Britannia NutriChoice launches a New Year pack - the Health Starter Kit. Created for everyone who makes New Year resolutions and doesnt follow through. The Health Starter Kit contains 1 pack each of NutriChoice Hi-Fiber Digestive, NutriChoice 5 Grain, NutriChoice Nature Spice Cracker bundled together with a Fit Sip Sipper and a fitness chart. All this only for Rs 100.


- Britannia Industries Ltd has appointed Dr. Vijay L. Kelkar as an additional Director on the Board of the Company with effect from May 28, 2010.