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Lovable Lingerie Ltd. Company History and Annual Growth Details

Our Company was originally incorporated as Hybo Knit Private Limited on September 29, 1987. The name of our Company was subsequently changed to Lovable Lingerie Private Limited by a special resolution passed at the EGM of our Company held on November 30, 1995.The fresh certificate of incorporation consequent on change of name was granted by the RoC to our Company on December 20, 1995. Our Company was converted into a public limited
company pursuant to the special resolution passed by the members of our Company on February 8, 2010 and fresh certificate of name change consequent upon conversion of our Company from a private limited company to a public limited company issued by the RoC on April 19, 2010 with the name Lovable Lingeries Limited. Further, upon ceasing to be a private limited company, the word private was deleted through a special resolution at the EGM of
our Company held on February 8, 2010. Our Company has filed an application with the RoC dated August 21, 2010 for rectification of our Companys name from 'Lovable Lingeries Limited' to 'Lovable Lingerie Limited'.The corporate identification number of our Company is U17110MH1987PLC044835.

On December 26, 1995, our Company was licensed the brand 'Lovable' from Lovable World Trading Company, USA. Subsequently, by an agreement dated December 23, 2000, our Company acquired the brand 'Lovable' from Lovable World Trading Company, USA on an exclusive basis for the territories of India, Nepal, Sikkim and Bhutan.

The innerwear products manufactured under the brand 'Lovable' cater to the premium segment market in India.

'Lovable' and 'Daisy Dee' are our flagship brands. As part of our growth strategy, we have diversified our portfolio of brands and acquired brands like 'Daisy Dee' from Maxwell Industries Limited through a memorandum of understanding dated March 18, 2004 to cater the mid segment market in India and also acquired the brand 'College Style' from Levitus Trading Limited, Hong Kong through a deed of assignment dated March 17, 2009 to cater to the young segment of India.

Major Events

1987
Incorporated as Hybo Knit Private Limited

1995
Entered into a license agreement with Lovable World Trading Co, Inc. (United States of
America) dated December 26, 1995 whereby our Company was given a non-transferable, non-
assignable exclusive license to use the trademarks Lovable and Celebrity within the
territories of India, Nepal, Sikkim and Bhutan, for manufacture and/or distribution and/or sale
of all womens garments including undergarments.

The name of our Company was changed from Hybo Knit Private Limited to Lovable Lingerie
Private Limited.

Commenced commercial operations by setting up a manufacturing unit in Bengaluru with an
installed capacity of 70,000 pieces per annum.

2000

Our Company entered into an agreement with Lovable World Trading Co, Inc. (United States
of America) on December 23, 2000, to acquire the ownership of the brands Lovable and
Celebrity.

2002
Our Company entered into a memorandum of understanding with Vanity Fair, Inc to acquire
the license for the brand Vanity Fair with effect from July 2002.

2004

Our Company entered into a memorandum of understanding dated March 18, 2004 with
Maxwell Industries Limited to acquire the brand Daisy Dee with effect from April 01, 2004.

2005

Our total installed capacity increased from 26 lac pieces in 2004 to 50 lac pieces in 2005.

2006
Our Management approved the scheme of amalgamation with Maxwell Industries Limited

Our total installed capacity increased from 50 lac pieces per annum in 2005 to 60 lac pieces per
annum in 2006.

2007
Our Management withdrew the scheme of amalgamation with Maxwell Industries Limited

Our Company discontinued manufacture of products under the Vanity Fair brand.

2009

Our Company entered into deed of assignment dated March 17, 2009 with Levitus Trading
Limited (Hong Kong) to acquire the trademark College Style.

2010

Our Conversion of the Company from a private limited company to a public limited company.

Our Company established another manufacturing unit in Roorkee, Uttarakhand, which began
commercial operations in February 2010.

Our Company entered into a joint venture agreement dated July 15, 2010 with Lifestyle
Galleries of London Limited (UK).

Our total installed capacity increased from 60 lac pieces per annum to 67.50 lac pieces per
annum.



 
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