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Prime Focus Ltd. Company History and Annual Growth Details

We were incorporated as a Private Limited Company on June
24, 1997. Thereafter, the word 'Private' was deleted from our
name under the provisions of Section 43A(2). Pursuant to this,
our Company was converted into a public limited Company,
vide a fresh Certificate of Incorporation dated April 24, 2000,
issued by the ROC. The Company traces its roots to the
proprietary concerns of its Directors - 'Video Works' of
Mr. Naresh Malhotra and 'Video Workshop' of Mr. Namit
Malhotra which were merged to form Prime Focus Private
Limited.

The promoters had predicted the importance of achieving
critical mass in the growing Entertainment Industry and identified
the need to provide the entire spectrum of services involved in
feature films and ad films industry. Our Promoters have three
decades of experience in the film industry, which is
complimented by a team of creative personnel and competence
in the latest relevant technology in post-production.

They began as proprietary concerns started by our founders - Video Works
(EQR) of Mr. Naresh Malhotra and Video Workshop (Post Production - NLE)
of Mr. Namit Malhotra. Both the firms were merged in 1997, to form
Prime Focus as a consolidated entity built up of advanced technology
and inhabited by selective native talent. Since then, we have grown to
become one of the leaders of Asia in post production and visual effects
services with locations & partners across the world. With our
creativity and customer service, we have established ourselves as is a
sought after destination in the country for post production services in
feature films, visual effects, digital intermediate, ad-films, music
videos, broadcast design and TV shows.

We have been a pioneer in the use of digital technologies in post
production for the past decade and continue to lead the industry.

Major Milestones

1995-1996 : Non-Linear Editing, TV Serial Editing

Video workshop, the proprietary concern, pioneered the non linear
editing revolution by installing the Media 100 system way back in 1995
to cater to the lower end television shows.

1996 - 1997

Prime Focus emerged as one of the leading television post production
facilities with 23 shows per week on broadcast.

1997 :
Online Systems, Ad and Music video editing

1998 - 1999:

We consolidated our position in the commercials and broadcast design
space as one of the top companies and created a niche in the highly
demanding domain of commercials.

2000 : Telecine, Film Promos

Lead by the strategy of integration through technology, we set up one
of the best telecine facilities to cater to the growing demands of
commercials and feature films. Most telecine at the time was being done
internationally due to the lack of quality facilities within the
Country. We were the first company to train our people outside India on
the color correction technologies. We were also the first to bring in
an expat colorist to make sure the market got what they wanted and we
groomed our local talent under the experience of expats. This gave us
an instant world class profile and the efficient local talent. We have
has emerged as the largest site for thomson Spirit in the Asia-Pacific
region.

2001-2002 : Film Scanning/Recording, ISO certification

After having built a quality profile on telecine, we decided to get
into the feature film space by offering film scanning and recording
services. There again we brought in the best scan and record systems.
This lead to our foray into visual effects and Digital Intermediate. We
also made the first Indian film shot on DV.

2003 : Digital Film Lab

After having built expertise in the digital film world, we pioneered
into the Digital Intermediate ('DI') space delivering the first DI in
July 2003. We set up a world class DI facility with the same
specification of kit and processes as followed at other successful
centers of the world. This has created a major change in the way films
get finished and the overall standard with regard to visual enhancement
is clearly visible in the films being made today in Indian Film
Industry.

We also set up the first fully integrated and calibrated digital
intermediate pipeline for frame by frame feature film colour
grading/restoration in India.

We introduced the Motion control rig (`MILO') in India which is the
first and only such rig in India, till date. The rig was got to help
execute visual effects sequences which were earlier not even
conceptualized.

2004 : Mocon/Visual Effects and Expansion of DI

In order to build the market and demonstrate our confidence in the
space we co - produced the first visual effects film titled `Gayab'
(Invisible). This was co - produced with the eminent Ram Gopal Verma's
company and met with reasonable success while our work was greatly
appreciated.

Continuing the trend We, introduced the first Panasonic Varicam HD
camera and co-produced another high profile film called `Life Ho To
Aisi' with Indian stars and eminent director Mahesh Manjrekar which
released in 2005 and got critical reviews for its special effects work

In July 2004, we set up a world class DI facility through a strategic
partnership with India's premier laboratory `Adlabs' offering end to
end services and with the depth of infrastructure being larger than
most in the world.

(Source : Company Management)

2005 Geographical Expansion

To provide the commercials industry with a boutique facility, with
infrastructure and interiors at par with international studios, we
setup a studio in Lower Parel, Mumbai. Also a facility in Chennai has
been commissioned to cater to the South Indian Film market.

2006

-Company announced the launch of its digital postproduction facility.

2007

-Prime Focus expands India operations Ltd. It has announced the official launch of its fourth India facility at Chennai.

-Prime Focus Successfully Prices USD 55 million Zero Coupon Foreign Currency Bonds.

2009.

- Prime Focus Ltd has informed that Mr. G P Aiyar is been appointed as Additional Independent Director w.e.f. July 03, 2009.

--Registered Office of the Company has been shifted from "Anand Kunj, North Avenue, Linking Road, Santacruz (West), Mumbai - 400054" to "Prime Focus House, Opposite Citi Bank, Linking Road, Khar (West) Mumbai - 400052"

2010

-Prime Focus bags order worth USD 11 million

-Prime Focus bags order worth Rs 200 cr from Hollywood Studio.

-Company has splits its Face value of Shares from Rs 10 to Re 1

2011

-Prime Focus awarded 2D and 3D conversion of Harry Potter and the Deathly Hallows (7A) by Warner Brothers.

-Lucasfilm works with Prime Focus to convert Star Wars: Episode I The Phantom Menace to 3D

-Star TV Leads the Industry partnering with Prime Focus on the award winning CLEAR Technology Transforming Broadcast Operations to Digital across all platforms.

-UTV Motion Pictures and Prime Focus announce multi-film deal.

-The Company has acquired further stake in Prime Focus London PLC, a direct subsidiary of the Company by acquiring 1,800,000 through secondary market purchase of the Company's Ordinary Shares of 5 pence each whereby the stake of the Company has increased from 59.57% to 65.05% in the Company.

2012

-British Film Institute (BFI) selects Prime Focus Technologies for archive digital services.

-Prime Focus Technologies expands global horizons to South Africa - Digital Content Specialist forms strategic alliance with ISP giant LaserNet.

-Prime Focus Technologies lands major media processing services deal with prestigious Hollywood Studio.

-Prime focus delivers 400 visual effects shots for Total Recall.

2013
-PFT Clear Hybrid Cloud platform recognised as CIO CHOICE 2013
-Prime Focus secures 3D animation contract with leading toy manufacturer
-Launching CLEAR TM Hybrid Cloud enabled solution from streamlining production process at NAB 2013
-Prime Focus sweeps 7 wins at 60th National Film Awards 2012
-Deltatre and Prime Focus Technologies announce partnership agreement
-Prime Focus honoured with MACCIA Award 2013
-Prime Focus wins Emmy® for ‘WWII from Space’
-Prime Focus Technologies launches the world's largest Digital Media Services Cloud
-Prime Focus Technologies bags the Aegis Graham Bell Awards 2013 for Innovation in Cloud-based Solutions
-Prime Focus Technologies wins EMC transformers award 2013
-Prime Focus wins Best VFX for ‘White House Down’ at 24 FPS Annual International Animation Awards 2013

2014
-Prime Focus World wins International 3D Society Award for Gravity
-Prime Focus Technologies (PFT) to acquire DAX
-Prime Focus Technologies receives ISO 27001 certification
-Prime Focus bags the Best Visual Effects Award for ‘White House Down’, at the 2014 Asia Image Apollo Awards
-Reliance Group and Prime Focus to create the world’s largest media services powerhouse
-FX Networks signs deal with Prime Focus Technologies (PFT)
-Prime Focus Technologies' CLEARtm positioned as an 'Exemplar' on the NASSCOM Product Excellence Matrix
-Prime Focus launches CSR arm 'Naresh Malhotra Foundation'
Prime Focus wins Best VFX for 'Sin City : A Dame To Kill For' at 24 FPS Annual International Awards 2014.
-The Registered office of the company has been shifted from 2nd Floor, Mainframe IT Park, Building-H, Royal Palms, Near Aarey Colony, Goregaon (East), Mumbai - 400065 To Prime Focus House, Linking Road, Opp. CITI Bank, Khar (West), Mumbai - 4000052.

2015
-Prime Focus wins Apollo Asia Awards 2015 for Sin City : A Dame To Kill For
-Prime Focus wins Best Visual Effects for ‘Kick’ at IIFA
-Prime Focus wins Best VFX for ‘Kick’ at Screen Awards 2015
-Prime Focus scores a hat-trick at International 3D Society Awards

2016
- Prime Focus honored at 24FPS Awards

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