Dish TV pares Q4 losses to Rs 37 cr

Dish TV pares Q4 losses to Rs 37 cr
Direct-to-Home (DTH) operator Dish TV posted a net loss of net loss of Rs 37 crore for the latest quarter as against a net loss of Rs 60.5 crore in the corresponding quarter last. The company has recently focused towards increasing it average revenue per user and further providing a better a product box. As a result, the company has recorded an increase in revenue to Rs 451.7 crore from Rs 319.5 crore. Prior to this, the company had posted a net loss of Rs 60.5 crore in the corresponding quarter last year.

Addition of around one million new subscribers further added to the development of the operator during the quarter. The addition of the new subscribers had led the company to have a gross customer base to 10.4 million.

Commenting on the success, Mr. Subhash Chandra, Chairman, Dish TV India Limited, said, “The fiscal 2011 witnessed the DTH industry in a never seen before form. The industry set new benchmarks for itself by outperforming its own stupendous growth of earlier years. While industry fundamentals remained strong, competitive intensity was never too frail. Leading from the front, Dish TV garnered a market leading average incremental share of 26% during the year."

The efforts of the company further helped it to manage the increase Average Revenue per User (ARPU). The ARPU was likely to get affected by the addition of the new subscriber was managed to increase to Rs 150 against Rs 142 in the previous quarter. The increase in the number of new subscribers can reasoned to the High Definition option being offered by the company. Additionally, the cricket season also played a significant number in increasing the number.

Read more about: result, dish tv, bse, nse, media
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