Wipro added that, “Wipro plans to expand its rural BPO operations to 500 seats by March 2013 in Tamil Nadu and to replicate this BPO model in other states in the near future, Wipro said in a statement".
Wipro is currently one of very few companies to have entered the rural areas for setting up BPO centres and the trend is set to improve as urban areas tend to have become more expensive for setting up new operations and that too in current time of falling revenues.
The advantages readily available to companies in rural areas include cheaper infrastructure, higher availability of workforce, new untapped talent and benefits in the form of taxes from government.
The Manjakkudi centre in Tamil Nadu has a capacity of 120 seats, and will open with a 50-seat pilot project for an international client in the retail sector.
VIEW: If successful, this will bring in a new level of employment opportunity in the rural area. The biggest challenge for the companies would be to set up infrastructure and security in this area. The continuous supply of electricity to maintain the BPO capability will be a huge concern.