A media report quoted bank's Executive Director Rajiv Sabharwal as saying "ICICI Bank will soon be present on Facebook. The ICICI Bank page (on the social media website) will include a one-of-its kind 'Your Bank Account' app through which you can access you bank account information while on Facebook".
Through this social media platform, the bank intends to provide important updates as well as day-to-day services to customers through Facebook.
ICICI Bank's bottom line, “Khayal Aapka' has been the force behind this move and also a part of efforts of the bank to provide 'superior services' in the new year.
In the past few years, companies across the globe have found that without social media, marketing strategies would not have been much successful.
Even now-a-days companies have been flowing online ads that may not focus much on their products/services, but highly promote their Facebook and Twitter pages.
Dion Global Solutions Ltd