World Gold Council (WGC) has informed that it is partnering with India post and Reliance Money to offer 6% discount on the gold coins on the occasion of the Akshaya Tritiya which falls on April 24, is considered auspicious day to buy gold in India.
This offer is valid from today until June 30, 2012, consumers have the option to buy Swiss-manufactured gold coins in denominations of one gram, five grams, eight grams, ten grams, 20 grams and 50 grams from a network of 980 India Post outlets across the country.
"During 2011, Indian households continued to turn to gold as a store of wealth, with gold now accounting for seven percent of household savings. We are therefore delighted to be working in partnership with India Post on this gold coin promotion," World Gold Council Managing Director, India and Middle East Ajay Mitra said in a statement, reports PTI.
"One of our primary objectives in India has been to make pure gold accessible to all segments across the country, as we believe in the long-term value of gold as an integral part of a savings portfolio. India Post's extensive network, combined with its credible and trust-worthy brand, means it is the perfect partner for such an initiative, and we look forward to working together for many years to come," he added.