As a first for the telecom industry worldwide, Airtel has also introduced ‘Smartbytes’ for 4G – thus allowing customers to buy these add on packs and continue enjoying the 4G experience even after exhausting their monthly data limits.
The launch was inaugurated by the state CM, D.V Sadananda Gowda, commenting on the occasion, Mr. Sanjay Kapoor, CEO – India & South Asia, Bharti airtel said, “As seen the world over, the total data usage is exploding and is doubling each year to grow to nearly 3.6 hexabytes by 2014.
As part of an exciting introductory offer by Airtel, customers subscribing to 4G services will now be given a cashback for the CPE / dongle - thus bringing device cost to customers zero and paving way for mass adoption of 4G services. airtel 4G is now also available in an all new 30GB pack priced at Rs. 2999.
Customers on Airtel 4G can already choose from a catalogue of over 35 high quality Bollywood movie titles and leverage the power of 4G to enjoy an unmatched video streaming experience. While 10 movie titles will be available free of cost for customers during the first month, movie buffs can pay a monthly subscription of INR 149 and watch unlimited movies. Airtel will be further adding to this list of movies in the catalogue in weeks to come.
In 2010, Airtel had successfully bid for BWA license spectrum in Kolkata, Karnataka, Punjab and Maharashtra (excluding Mumbai) circles.
On Tuesday, the shares of the company were trading lower by 0.40% at Rs 314.15 at 1.00 pm IST on BSE.