Tata Motors lines up slew of launches to revive flagging sales

Tata Motors lines up slew of launches to revive falling sale
As the sales continue to languish, India's largest commercial vehicle maker Tata Motors is planning a slew of launches including a facelifted Nano, a SUV based on Land Rover and upgrades to other models over next five years.

The company also plans to use the Gujarat plant for manufacturing other small cars like Indica and Vista, as it currently produces only Nano and is operating at less than 20 per cent capacity utilisation since the beginning of last financial year.

Tata Motors on Wednesday unveiled five new and improved versions of products like Nano (2013), Indigo CS, Sumo Gold and Safari Storme.

Tata Motors MD Karl Slym on Wednesday said: "As we go forward, the Nano could be a lot of other things — it is a canvas on which many things can be done. It presents opportunities like those given by the Mini Cooper or the Fiat 500."

The company, which once used to rule the SUV market, has lost most of its market share to M&M. So, to regain its lost market, Tata Motors is exploring the option of launching products developed using the platform of the Land Rover models. It also plans to enter new platforms, such as the urban SUV (soft roader).

Read more about: tata motors
Story first published: Thursday, June 20, 2013, 9:21 [IST]
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