Airtel to offer 4G services at price of 3G: Media

Airtel to offer 4G services at price of 3G: Media
India's largest telecom company Bharti Airtel is marketing very aggressively these days as the company now plans to slash 4G data charges by 31 per cent to stay ahead of competitors and expand its modest subscriber base.

The move comes soon after company announced reduction in 2G data charges by nearly 90 per cent to shore up data usage and spur revenue streams. The two strategies came at a time when company has been reporting falling profits and is finding it tough to add new customers amid competition from Vodafone and Idea.

Bharti Airtel is the only company currently which offers 4G services in India. However, it is set to face tough times ahead with Mukesh Ambani's Reliance Jio Infocomm set to roll out 4G services nationally in a year.

The media report also said that Airtel's 4G data plan will now cost Rs 450 from Rs 650 earlier in four circles where it offers these services.

Read more about: bharti airtel
Story first published: Monday, June 24, 2013, 9:24 [IST]
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