In the first half of 2013, Mercedes-Benz posted yet another record with sales of 694,433 vehicles (+6.4 per cent). With 131,609 units sold, sales in June also reached record level (+8.3 per cent), not least through strong growth in China (+16.0 per cent). The growth in the first six months of the year was driven primarily by the stable gains in many European markets and the USA. Mercedes-Benz posted a strong first half in the BRIC states as well. In addition, the brand with the star maintained market leadership in Germany, the USA and Japan and managed to gain further market shares in nearly all Western European markets.
Mercedes-Benz performed very well in the volatile market environment of Europe with sales of 327,988 vehicles in the first half of the year (+4.2 per cent). The brand won market shares in many markets in June as well. Since the beginning of the year the company posted particularly strong sales growth in UK, Belgium, Russia, and Turkey. In Germany, Mercedes-Benz delivered 124,324 vehicles to customers (-3.3 per cent) in the first half, thus developing better than the significantly declining overall market (-8.1 per cent). With a market share of nearly 10% in June, Mercedes-Benz once again defended its position as the most registered premium brand in Germany.
The last six months developed particularly satisfactorily in the USA where, with sales of 141,950 units, Mercedes-Benz was more successful than ever before in its largest sales market (+10.4 per cent). The brand also posted strong increases in Latin America, and grew sales in Brazil and in Argentina. In the Asia/Pacific region, Mercedes-Benz posted stable growth in the first half due in particular to sales in Japan (+26.5 per cent) and India (+16.4 per cent). The brand's sales are also developing very strongly in China (incl. Hong Kong), where Mercedes-Benz posted a double-digit growth in June and achieved sales of 19,549 vehicles. Since the beginning of the year 98,914 cars have been delivered to customers. Just a few weeks ago, Daimler AG again underlined the importance of the Chinese market and has been strengthening it with a proprietary functional unit for China at central sales.