Yahoo acquires ecommerce startup Lexity

In what would be Yahoo's 20th acquisition since Merissa Mayer took over as Company's chief last year, the Sunnyvale based giant has bought e-commerce platform start-up Lexity, a four-year-old company specializing in software applications that help small businesses attract and service customers.

Founded by former Yahoo employee Amit Kumar, Lexity has built an application platform for ecommerce and boasts of thousands of clients spread across 114 countries.

In a blog post, Kumar said, "We've been humbled by the overwhelming positive response. We are excited to join forces with Yahoo and to continue building on our vision."

The financial terms of the deal was not disclosed by Yahoo.

Read more about: yahoo, acquisition, lexity
Story first published: Thursday, August 1, 2013, 12:54 [IST]
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