Information and Broadcasting Minister, Manish Tewari has asked TRAI to reconsider putting advertisement cap on news channels, said the media reports.
"For the news broadcasting industry, the advertisement cap requires a migration path synchronous with the roll-out of digitization. I hope TRAI would give it a re-consideration to this issue," Tewari told media.
TRAI has announced plans to implement a new rule from October 01 according to which, news channels could not show advertisements for more than 12 minutes for every one hour.
Nevertheless, the news broadcasting industry believes that this move would harm the channels' viability, the report added.
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