The BFSI category had 29 contenders and LIC was the only PSU insurer in the list, according to a report.
The insurance giant is closely followed by private sector financial powerhouse ICICI, which ranked second in the category, said the report titled 'India's Most Attractive Brands'.
SBI was third in BFSI category, but it tops the list of India's most attractive brands. The list, which had more than 250 entities, included half a dozen insurance firms and 19 banks of which 10 are Government-run.
The rankings were based on a survey conducted across 16 cities by Trust Research Advisory, a brand intelligence company.