As per the Business Line report, Export-Import Bank of India (EXIM Bank), the premier export finance institution of the country, is gearing to provide assistance to exporters in bagging export contracts. Towards this step, the institution is forming a exclusive export marketing team for matchmaking exporters in India with importers across the globe.
The bank has already initiated the process and compiled up the database of importers across segments internationally. In the context T.C.A. Ranganathan, Exim Bank- Chairman and Managing Director was quoted in the report saying " If we can do that (matchmaking) then it will be a real USP (unique selling proposition) that we would have created. Then we will be in a position where we can get the exporter an order (get him a buyer and help him in the negotiation process) and then finance the transaction."
Further Ranganathan commented "We are trying to create a market for exporters, whom I can then also support with financing (through buyers credit programme, line of credit programme, etc). "So, instead of being reactive, we are being proactive. We have done quite a few small end-to-end transactions".
With this extended assistance in the area of origination of export orders for the exporters, EXIM Bank of India is making efforts to distinguish itself from its competitors who are primarily engaged in financing the export activities of their client base.
The financial entity with its highly dedicated and competitive research team is extending meaningful research reports to exporters and gaining immense response. Further, on his research team efforts, Ranganathan asserted "Now name a country, say Peru or Israel, and my people can do an analysis on the country's trading partners, what it is importing/ exporting, where it is importing from/exporting to, how it can match with Indian trade.