HDFC Bank launches co-branded prepaid card: Media Report

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HDFC Bank launches co-branded prepaid card
Private-sector lender, HDFC Bank has launched a co-branded prepaid card to make everyday purchases convenient for consumers, said the media report.

In a tie up with payment and Prepaid Card Solutions provider, ItzCash Card Limited, the co-branded card will allow consumers a low-cost and convenient way to complete financial transactions such as bill payment and money transfer even in the absence of a Bank account, the company said in a statement.

Moreover, the customers can complete the financial transactions such as bill payment and money transfer even in the absence of a Bank account.

Commenting on the development, HDFC Bank, Senior Executive Vice-President, Business Head - Card Payment Products & Merchant Acquiring Services, Parag Rao, said, "We are confident that it will be a valuable addition to our growing portfolio of products. Customers can now avail of this card to make payments for daily purchases and bills, while keeping a track of their expenses."

As part of the launch in each of the cities, street plays are being conducted to educate and create awareness amongst targeted customers of the cards' features.

Dion Global Solutions Ltd.

Story first published: Tuesday, December 17, 2013, 9:12 [IST]
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