SBI launches YouTube channel, Twitter handle to be launched soon

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SBI launches YouTube channel, Twitter handle to be launched soon
State Bank of India strengthened its social media presence with the launch of its channel on popular video sharing website YouTube and said it will also be launching its handle on the micro-blogging site Twitter soon, reported PTI.

"The YouTube channel is another platform that will enable us to connect with our customers. SBI will continue to spread its footprint on social media through the launch of platforms like Twitter, shortly," Chairperson Arundhati Bhattacharya said in a statement.

The YouTube channel, which follows a dedicated Facebook page launch in November, will initially have information about the bank's products and services and its legacy to begin with and will gradually include philanthropic initiatives, it said in a statement.

The bank statement said the YouTube channel will help it connect with the young and technologically savvy customers.

Read more about: state bank of india
Story first published: Friday, January 24, 2014, 9:11 [IST]
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