"We have made some studies into these markets. The government itself had commissioned a study through Nasscom of the Chinese market," Chandrasekhar told reporters here on the sidelines of the annual ITsAP SME conference.
He said markets like Japan, China, South Korea and some newer and emerging markets may look small today but have the potential to go forward as was the case with Africa and the Middle east.
"These are areas, we are actively trying to refine our strategy and are working with the companies on refining that strategy," he added.
"At this point, I will not be able to say this is our strategy for this particular country. But, it is quite clear that the same strategy which was used in US and UK, may not be applicable in Europe. The same strategy which is used in Europe may not be applicable in Japan," Chandrasekhar said.
He said Nasscom was "refining" those strategies to keep in mind the nature of opportunity and the nature of particular market so as to build a win-win partnership.
"What really important is not about going into a market and displacing somebody....This is about going into a market and helping that country to grow and ourselves growing at the same time. So, this strategy has to be done jointly. We have had a dialogue with leaders in all of these countries and trying to fashion exactly that strategy," the Nasscom President said when asked bout Nasscom's strategy to tap non-US, non-UK markets.
Chandrasekhar said he expected the domestic IT services industry to grow next year in the band of 13 to 15 per cent with several companies reporting a positive outlook for the future.
"If you look at projections of all the companies, most of them have been quite optimistic about the growth rate for next year in comparison to the growth rate for current year.
"In fact, I am somewhat surprised by your question and comments, because when this projections were shared in Mumbai, people asked us how do you justify your pessimistic projection. Because, actually most of the companies are saying it is much better than that," Chandrasekhar said.
He said, "we take a balanced view after considering all of these aspects...That's why we said next year we expect the growth rate to be somewhere in the band of 13 to 15 per cent, while in the current year, we projected 10 o 12 per cent".
Replying to a query, he said the Nasscom expected a whole range of policy measures from the new government to be in place after the general elections to support the growth of SMEs, growth of industry in small towns, to make it easy to start a company, put a low regulatory burden on companies and provide some kind of incentives to companies to facilitate their growth.