As reported in one of the business dailies, car companies even after following and adopting a high discounting failed to increase its sales volume. Correspondingly, as propounded by experts any more discounting does makes no sense. And as suggested, even if the sales volume scale down on account of the hike in price, net profit shall be higher for the industry.
In respect of the benefit in the wake of appreciating rupee that shall accrue to the industry, the real benefit shall be realized only at a later time. The Indian auto industry has been witnessing slow growth phase for more than two years now. But going ahead, analysts and experts view improvement in sales volume.