The global demand for gold in the January-March quarter of the previous year stood at 1,077.2 tonnes. "... Quarter 1, 2014 signals a return to the long-term average patterns of demand, holding steady at 1,074 tonnes. It is clear that the longer term underpinnings of the gold market, like jewellery demand in Asia, remain firmly in place," said Marcus Grubb, WGC Managing Director (Investment Strategy).
Global demand for jewellery went up by 3 per cent to 571 tonnes in the first quarter of this year, largely due to lower gold prices as compared with Q1 2013, the WGC 'Gold Demand Trends' report said. Seasonal factors, notably Chinese new year, contributed to record first-quarter jewellery demand in China, it said.
There was a 10 per cent rise in demand for jewellery in China, which became the largest global market for gold demand in 2013. New year seasonal affects were also present in a number of markets in the South East Asian region, especially in Indonesia and Vietnam, where demand increased by nine per cent and three per cent, respectively. Central banks continued to be strong buyers, purchasing 122 tonnes in the quarter. "While this represents a fall of six per cent compared to Q1 2013, it is the 13th consecutive quarter, in which central banks have been net purchasers of gold," the report said. Movements within the investment space were more striking as net ETF (exchange traded fund) flows were zero, as compared with 177 tonnes of outflows in Q1 2013. Demand for bars and coins fell 39 per cent to 283 tonnes as compared with the previous year.
However, this coincided with the first rise in the quarterly average gold price seen since Q4 2012, which encouraged private investors to wait for clearer signs about the longer term path of the price of gold before deciding on their investment strategy, it said.