Recruitment in telecom, marketing & advertising improve in H1 FY15: ASSOCHAM survey

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With a marked improvement in sentiment in the financial markets and overall turnaround in the business mood, corporate hiring in the first six months of 2014 has changed for better in key sectors like telecom, marketing and advertising while the information technology (IT) remained robust at the entrance level even though it is witnessing churning at the high-end jobs due to emergence of new technologies, reveals an ASSOCHAM survey.

"Post -Budget, aided by investment friendly measures like Real Estate Investment Trust (REITs) and prospects of easing of interest rates, the construction sector has also slightly improved in terms of hiring plans. The Budget focus on infrastructure has proved to be morale booster for the infrastructure but would still take time for on-the-ground action", adds the ASSOCHAM paper.

Commenting on development, D S Rawat, Secretary General ASSOCHAM said, "While the industrial production growth has pleasantly surprised for May with the manufacturing showing signs of uptick, the employers would like to see a definite trend line before firming up their hiring plans. Somehow, the marketing and advertising remain in relevance even in difficult times with the only difference being that marketing requires hard sell."

"Marketing & advertising professionals emerged as the next best in terms of demand profile during January to June 2014. On the other hand, manufacturing and automobile sectors reported stable hiring figures due to slowdown in the sales of vehicles and launch of new models", adds the ASSOCHAM paper.

Among the top locations, Delhi-NCR, Bangalore, Pune and Hyderabad reported the most active location during the January-June 2014. Some of the Tier-II and Tier-III locations (Surat, Vadodra, Nashik, Allahabad, Udaipur, Agra, Ajmer, Kota and Meerut) which have emerged as high growth markets, retained their position.

Story first published: Monday, July 28, 2014, 23:00 [IST]
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