Shares of Cox & Kings rose over 3 per cent in early trade on Bombay Stock Exchange (BSE) after the domestic brokerage Motilal Oswal initiated a "buy" rating on the stock for a target of Rs 360. Motilal Oswal said Cox has 30 per cent share in the outbound travel market with 20-22 per cent gross margins, which is "best in the industry."
The shares of company rose as much as 3.56 per cent to trade at Rs 269.10 a piece on the BSE.
In a similar fashion, shares of the company rose 4.01 per cent to Rs 269.70 a piece on National Stock Exchange.
Meanwhile, the broader benchmark Sensex was quoting at 25,692.27, up 173.03 points or 0.68 per cent at 11.02 hours.