The report highlighted that in order to maintain their leadership in the market, Samsung needs to work on the margins at the entry level models. With the entry of Chinese vendors and repeated challenges being poised by the Indian vendors, the entry level segment of smartphone market has become a game changer and plays an important role in defining the leadership position, it said.
Local mobile company Micromax with 18 per cent of the market share stood at the second spot and has been growing quarter on quarter.
Among others, Karbonn has maintained its third position, while Lava and Motorola ranked fourth and fifth on the list. In a surprising note, Nokia, which had ruled Indian market for last many years, has lost its dynasty to local players.
Motorola has maintained its success story in the smartphone market in India. Despite being available only through online channel, Motorola has crossed 1 million mark within 5 months of its launch.
The IDC further said that smartphone market may see high growth in the coming quarters due to the festive season and continuous run rate buying from the consumer. In the highly competitive mobile phone market, there is a high possibility of a shuffle in the ranking within the top five smartphone vendors in the coming quarters, it added.