Future Retail said it will be introducing an online platform 'omnichannel' for its electronics store E-Zone in a fortnight to cash in on the festive season, reported PTI.
"We will introduce omnichannel to E-Zone by this month-end through which we sell electronic products like cellphones and television sets as people mostly buy these items during the festive season for gifting purpose," Future Retail Joint Managing Director Rakesh Biyani told PTI .
Omnichannel involves selling products through multiple platforms like mobiles, online and brick and mortar stores.
Biyani said the company earlier this month tied up with German enterprise resource planning company SAP to facilitate the launch.
"Keeping the forthcoming festive season in mind, we have created a huge space for our customers through omnichannel."
Meanwhile, flush with funds, the e-tailing segment is gearing up in a big way for the festive season by launching aggressive offers and discounts for customers.
"We are starting off our bumper sales from today. We will bring great products, great offers to our customers during this festive season," Snapdeal founder Kunal Bahl said.
One-and-a-half years old e-grocery firm, Localbanya, plans to diversify its range of products.
"We are planning to increase the number of products to 20,000 over the next six months from the current 14,000. We do believe that the festive season increases the need for staple products," Localbanya co-founder Amit Bhartiya said.