Indian Consumers' Buying Sentiment Positive: Report

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Indian consumers expressed a high keenness to buy in the April-June 2016 quarter, a report by TRA Research, which is a data insights company showed.

Indian Consumers' Buying Sentiment Positive: Report
The research firm's Buying Propensity Index (BPI), a gauge measuring consumers' 'keenness to buy', came in at 0.42, which indicates a high buy keenness. The index is measured on a scale between +1 to -1.

In April, the BPI stood at 0.46, while in May and June, buying sentiment among Indian consumers ebbed a bit, coming in at 0.44 and 0.37 respectively, as a delayed monsoon, firm inflationary pressures and jitters over Brexit weighed.

Positive buying sentiment signals a pickup in consumer spending, good news for the consumer-driven Indian economy.

The report said that Indian consumers exhibited a 'positive' outlook towards buying with 69 per cent responding positively or moderately positively.

"The Buying Propensity Index is a detailed research considering three factors, the transactional and aspirational and environment buying sentiment of the Indian consumer...The 'positive' buying sentiment outlook is an important indicator of how consumers are looking at making buying decisions over the next two quarters, and, if there are no surprises, we can expect buying to pick up", TRA Research said, the PTI reported.

Read more about: consumers
Story first published: Thursday, July 7, 2016, 8:40 [IST]
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