Where Kids Consume the Most Social Media — Daily Screen Time, Under-18s

Average Daily Social / Screen Time Among Children & Teens Under 18

🇮🇳 India (teens 13–18) 4.5 hrs

30% rise since 2023 · YouTube, Instagram, ShareChat dominant

🌍 Gen Alpha Global Avg 4.5 hrs

Avg recreational screen time across all devices

🇧🇷 Brazil (under-16) ~3.5 hrs

Highest Instagram + TikTok penetration in LatAm

🇺🇸 United States (Gen Alpha on TikTok) 2 hrs/day

89% of Gen Alpha TikTok users open it daily

🇬🇧 United Kingdom (ages 5–16) ~2 hrs

30% of 5–7 year-olds use TikTok despite 13+ policy