Perfetti forays into snacks market with 'Stop Not'

Posted By: Religare
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Confectionery maker Perfetti Van Melle, which sells candies like Alpenliebe and Center Fresh, has reported that it is entering into the snacks segment in the country.

The main competitors of the company would be PepsiCo, Parle, Balaji and Haldirams, as they are the top players in the segment. Perfetti Van Melle, has not entered into the snack category globally but will venture into the segment with the launch of its brand Stop Not in India.

The brand will compete against Kurkure from PepsiCo and Parle Agro's Hippo. Stop Not will be introduced in India in a phased manner and will be initially launched in Punjab and Haryana. It will be introduced in more states in the latter part of the year.

Commenting on the occasion, Perfetti Van India Managing Director Sameer Suneja said, "We continuously look for new opportunities. Food is a growing category in India and we would like to tap this market to expand our business."

Read more about: fmcg, food
Story first published: Saturday, April 30, 2011, 9:30 [IST]
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