Survey results suggest that PayPal is the most popular and most trusted brand in terms of personal finances, among consumers majorly located across nine top markets of the world.
The second and third stands have been entitled to Credit-card brands Visa and MasterCard respectively. The next name surprisingly is Apple for handling account data through the iTunes store - Nokia and Samsung.
Mobile operators, who have been hoping to diversify their increasingly commoditised revenues through NFC, came far down the list.
"When we think of trust or security, we probably default to a brand that's been around for a long time. In this case, people have put their trust in a very new company," GfK analyst and report author Ryan Garner said.