Godrej Group brand value at nearly $3 billion placing above Nissan,HTC ,Lenovo

Posted By: Religare
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Godrej Group brand value at nearly $3 billion
A report by a global brand consultancy Interband revealed that the brand value of Adi Godrej's Godrej group stands at nearly $3 billion, thus surpassing the huge international brands like Nissan, HTC, Yamaha and Lenovo.

Commenting on the same Ashustosh Tiwari, Executive Vice-President, Strategic Marketing, Godrej Group, said "The brand evaluation exercise which has been undertaken by the group for the first time, places it above iconic brands such as Nissan, HTC, Yamaha, Shiseido, Kraft, Lenovo, Harley Davidson and Burberry".

"The strength of the brand evaluation which has valued Godrej at nearly 3 billion USD, can be guaged from the fact that the 100th brand in Interbrand's global league table has a valuation that is similar," Tiwari said. 

The valuation of the brand is not just based on numbers but in determining business decision taken in past .It also presents a critical milestone in Godrej's quest to position the 'Brighter Living' brand at the heart of its global organisation and will help the company to leverage the total value of its brand within the fast-changing Indian marketplace, he said.

"By putting a distinctive brand at the core of our company actions across portfolio, we will be even better positioned to meet the advancing expectations of our consumers," he said.

Read more about: adi godrej, fmcg, real estate, bse, nse
Story first published: Friday, May 20, 2011, 9:30 [IST]
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