Tata Motors to sell passenger vehicles via CV network

Posted By: Religare
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Tata Motors to sell passenger vehicles via CV network
India's largest automobile manufacturer, Tata Motors has unleashed a brand new marketing and distribution plan .The Company will look to leverage the strengths of its commercial vehicle distribution network for selling its passenger vehicle units in markets, which are uncovered by its passenger vehicle distributor network.

In the same way, it will use its passenger vehicle network for selling its commercial vehicle products in towns and cities untapped by the automobile maker's commercial vehicle network. This will help the company to expand its reach in both the commercial and passenger vehicle markets.

The company will sell its commercial vehicle brands such as the Magic and Winger through its passenger vehicle dealerships in markets not covered by its commercial vehicle dealerships. Similarly, its commercial vehicle distributors will stock and sell its popular passenger vehicle brands such as Nano, Sumo, Grande and Venture in locations, where its passenger vehicle dealerships are not present.

At present, Tata Motors boasts of 254 passenger vehicle distributors running 600 retail outlets across India. While, its commercial vehicle dealer force includes 200 dealers, that are handling 1000 outlets in the country. Most of these outlets are primarily for its small four - wheeled mini truck called the Ace.

View: This should be an interesting move. But along with this, the company also needs to bring some more vehicles with new designs. A move like this will benefit to increase some volume but it will not be a game changer for the company. 

Story first published: Monday, July 11, 2011, 9:30 [IST]
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