Blackberry to gain with novel tie-up with Edserv for online education

Posted By: Religare
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Blackberry and Edserv tie-up for online education
Trying in its hand on the growing business of online education, blackberry has tied-up with known Chennai-based education support services company EdServ, in order to make the content of the company available on it is smartphone. According to the tied-up, Edserv's already launched website, Lampglow, would now be available on Blackberry smartphone through an application named as 'Hum Thum App'. This application would be available in the Blackberry's application stores.

Commenting on the development, Edserv CEO and chairman, S Giridharan said, "Through this tie-up with Blackberry, we will provide the entire online education content that includes tuition, academics, skill development and test prep services on the Blackberry smartphone.

Meanwhile, in order to make the content of the website available in the Blackberry smartphone, the application has been designed to have PDF converter. This PFD convertor would work to transform the blackberry phone into a scanner or a photocopier whenever the application would be in use. Thus, in this way the content from the website could easily be viewed on the smartphone. Additionally, the application is also enhanced with installing a talking dictionary that would help in narrating the pronunciation and meaning of the English words.

Blackberry, if through this tied-up plans to establish itself in the field of online education, Edserv too has planned to strengthen its revenue with help of the deal. Further, going by the increase in popularity of the mobile brand, Edserv expects to register a 50 per cent growth in revenues this year. Further it is targeting to grow its customer base to one crore and revenues of Rs 200 within next three years. However, it plans to collect revenue of Rs 180 crore by the end of this year. Edserv collected revenue of Rs 122 crore last year.

EdServ is targeting a customer base of one crore and revenues of Rs 200 crore from mobile learning services within the next three years and is eyeing leadership status in the mobile education space, he said.

Read more about: edserv softsystems, bse, nse, education
Story first published: Saturday, July 23, 2011, 10:30 [IST]
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