The last month of 2012 could not revive the fortunes of Indian car makers as they offered hefty discounts and introduced new models but still posted sluggish sales number, reflecting the deteriorating health of the sector which also drives economic health.
The seven leading car makers which posted their December sales numbers yesterday showed the overall decline of 15 per cent at 93,540 units compared to 109,810 units sold during the same period a year ago.
Hyundai Motor India, Tata Motors, General Motors India and Toyota Kirloskar Motor emerged as the biggest losers as they reported 10-50 per cent decline in sales. Country's largest car maker Maruti Suzuki is yet to release its December sales numbers.
The biggest dent was seen in numbers of Tata Motors as it posted the decline of 51 per cent at 14,185 units over 28,916 units in the year ago period.
Hyundai Motors posted 10 per cent decline in sales at 26,697 units while GM India saw its volumes dip 22 per cent to 7,067 units despite launch of new models like Sail U-VA, and upgrades of Spark, Cruze and Captiva.
However, bucking the trend, the country's largest utility vehicle maker M&M posted the growth of 18 per cent in sales at 22,761 units, helped by demand for popular models like Bolero, Quanto and XUV500.
In the two-wheeler segment too, the road was bumpy. While the sales at Hero MotoCorp Ltd, the country's largest motorcycle maker, remained almost unchanged at 541,615 units in December, TVS Motor posted a decline of 9.6 per cent from a year earlier at 151,735 units.