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Tata Motors aims to be second largest car maker of India by 2020: Report

By Religare
Tata Motors aims to be second largest car maker of India
Tata Motors, India's largest automaker by revenues, has a fresh aim now with its four-month old managing director Karl Slym—that is, to reclaim the second position in the car segment by 2020, said a media report.

Struggling with the falling sales, declining market share, and its aging models, the company has already made many multiple organisational changes in the recent past to improve its competitive positioning, said a report by a leading brokerage firm.

"(Karl Slym) has prepared a road map to revive the PV business by focusing on consumers, offering an exciting product portfolio, improving the quality and the overall consumer experience in sales and service. While product portfolio changes would need at least two years, the company plans to improve other aspects in this period," said the report.

The report of the brokerage firm also showed that the company, after losing its No. 3 position to M&M in passenger vehicle segment, hired Ranjit Yadav from Samsung India and Neeraj Garg from Volkswagen India in the marketing and sales wings. It also roped in M Venkatram from General Motors, Korea, to manage global sourcing.

"Building excellence in buying and servicing process, with an objective to improve consumer perception for the products...Distribution and service network is strong, but focus is on improving dealership to enhance consumer experience in sales and service," the report added.

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