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Bharti Airtel ends tie-up with Servion; signs pact with Genesys: Report

By Religare
Bharti Airtel ends tie-up with Servion
India's largest mobile telephone services provider Bharti Airtel has ended its tie-up with Chennai-based Servion Global Solutions which offers customisable hosted contact centre services, to address the hosted contact centre (HCC) market, said a media report.

HCCs are call centres rented out to various companies, including banks and other financial institutions.

The report also added that Airtel has tied-up with US-based Genesys, to offer HCC service purely on a Software as a Service (SaaS)-based model, which supports quicker deployment and ensures faster go-live for customer processes.

The tie-up between Servion and Airtel, was announced in 2010 (when the HCC market was valued at USD 50 million). As per the agreement, while Servion's core activity was delivering CIM solutions and applications for contact centres to enhance customer interactions through phone, internet, email, chat and social media, Bharti Airtel brought in the reach, the brand and the large number of customers into the business.

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