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BPCL all set to meet deregulated diesel market

By Religare
|

Government-owned Bharat Petroleum Corporation (BPCL) is all set to meet the deregulation of diesel prices which are about to come in the next 12-18 months when diesel prices will no longer be subsidized.

The company as the part of its plan has thought of strengthening critical infrastructure such as pipelines to keep costs in check. It has planned to keep the overhead costs low,in order to compete with the rivals, said the media report.

 

"It is in our genes to compete. We love competition and need to gear up to take on new rivals," R.K. Singh, Chairman and Managing Director of BPCL, told media.

Moreover, the company is expanding the capacity of its Kochi Refinery and the pipeline to Karur is now being extended to Bangalore.

Likewise, the Kota network, for products from the Bina refinery, will be extended a further 300 km to Jobner in Rajasthan. Then there is an LPG pipeline from Kochi to Coimbatore.

The second initiative in a free-pricing environment relates to service standards at retail outlets and brand images which, along with a convenient location, will go a long way in attracting customers, said the reports.

Read more about: bharat petroleum corporation
Story first published: Friday, May 24, 2013, 23:37 [IST]
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