A subsidiary of Bharti Airtel, Airtel M Commerce Services Ltd (AMSL), announced a tie-up with Jammu and Kashmir Bank to offer 'airtel money' services through the bank's 800 Khidmat Centres across the state.
According to the reports, Airtel money would allow the users to load cash on their mobile devices and spend it to pay utility bills, recharge mobile phones, shop at merchant outlets and transact online.
Sriraman Jagannathan, CEO of M Commerce of Bharti Airtel, said, "Today, we are seeing airtel money play a pivotal role in bringing unbanked millions of Indians into the banking fold, and are now honoured to work with J&K Bank to proliferate the power of this service into deeper pockets of Jammu and Kashmir."
As part of this association, Airtel will leverage the reach of Jammu and Kashmir Bank's vast network of Khidmat Centres towards creating an alternative distribution channel for airtel money, thus enabling wider access for customers, he added.
"Our tie-up with Bharti Airtel to offer airtel money at our Khidmat outlets is in line with this very vision and will play a crucial role in extending banking capabilities to even those without a bank account," O P Sharma, Executive President of the Bank, said.