The move comes soon after company announced reduction in 2G data charges by nearly 90 per cent to shore up data usage and spur revenue streams. The two strategies came at a time when company has been reporting falling profits and is finding it tough to add new customers amid competition from Vodafone and Idea.
Bharti Airtel is the only company currently which offers 4G services in India. However, it is set to face tough times ahead with Mukesh Ambani's Reliance Jio Infocomm set to roll out 4G services nationally in a year.
The media report also said that Airtel's 4G data plan will now cost Rs 450 from Rs 650 earlier in four circles where it offers these services.