NRI Advantage has been designed with the objective of catering to the various non - financial needs of the NRI customers pertaining to India. It entitles customers to handpicked, exclusive discounts/special offers. These exclusive offers on various products/services are centered around the important needs of NRIs, hence ensuring their relevance.
Mr. Rajiv Sabharwal, Executive Director, ICICI Bank, said, "At ICICI Bank, we constantly innovate to create opportunities to serve our customers better. We serve 1.5 million NRI customers across more than 150 countries and process over five million NRI transactions annually. This servicing experience has helped us gain invaluable insights into the lifestyle of NRIs and we have employed this understandi ng, to choose the various offers under 'NRI Advantage'. With this unique product benefit, we are confident that we will be providing our customers with a better value in the market creating a marked differentiation."