Tata Housing to sell homes at Google's online shopping fest

By Religare
Subscribe to GoodReturns
For Quick Alerts
For Daily Alerts

    Aiming to tap the e-commerce market, Tata Housing will sell a luxury residential project, being developed in Bangalore at a cost of Rs 150 crore, exclusively during Google's online shopping festival starting today, reported PTI.

    The company will construct 75 independent homes and row housing in this 5-acre project. The price of each unit starts from Rs 3.5 crore.

    Tata Housing to sell homes at Google's online shopping fest
    In a statement, Tata Housing said it would "participate in the Google's Great Online Shopping Festival (GOSF), being held from 10-12 December, by launching an exclusive ultra-luxury project - The Cascades".

    Besides this project, the company would also sell housing units of seven other projects across India. It is offering schemes and instant appreciation of prices in these projects.

    The consumers can buy homes by paying a booking amount of Rs 50,000 only for all projects and they would get an instant appreciation of up to 15 per cent, Tata Housing said.

    "We received a phenomenal response through our pioneering initiative of online sales of real Estate through our partnership with google last year," Tata Housing, the real estate arm of Tata group, MD & CEO Brotin Banerjee said.

    Stating that online home buying is an emerging platform, he said the company is offering properties ranging from affordable to the ultra-luxury segment.

    In a separate statement, Tata Housing's subsidiary Tata Value Homes said it would sell apartments in Boisar near Mumbai exclusively during this festival at a starting price of Rs 16 lakh. Interested customers can express their interest to book by paying Rs 20,000 online.

    Tata Value Homes would also offer special one day price for apartments in its other projects across Ahmedabad, Pune, Chennai and Bengaluru starting Rs 32 lakh.

    Read more about: tata housing
    Company Search
    Enter the first few characters of the company's name or the NSE symbol or BSE code and click 'Go'

    Find IFSC

    Get Latest News alerts from Goodreturns

    Notification Settings X
    Time Settings
    Clear Notification X
    Do you want to clear all the notifications from your inbox?
    Settings X
    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Goodreturns sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Goodreturns website. However, you can change your cookie settings at any time. Learn more