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Tata Com, Red Bull Media join hands to launch new TV channel

By Religare

Leading telecom service provider Tata Communications Ltd on Tuesday said it has been selected as the global connectivity and innovations partner by Red Bull Media House, a sports TV content provider, for its new television channel due to launch next year.

Further, Tata Communications has also been selected as the preferred media connectivity partner for the Red Bull events globally, transmitting live data over its fibre network to the Red Bull Media House HQ, the company said in a statement.


As per the deal, Red Bull Media House will use Tata Communications' Video Connect Service to ensure maximum uptime, reliability and premium quality of video delivery - optimising the consumers' viewing experience, Tata Comm said in a filing to the BSE.

Moreover, the two companies will also work together in fostering innovation in service and product development for Red Bull Media House.

Commenting on the development, Tata Communications Ltd, Growth Ventures & Service Provider Group, CEO, Rangu Salgame said, "Our leading fibre network and constant bandwidth availability means that viewers of Red Bull Media House's upcoming television offering will be able to tune in to watch their favourite events from extreme sports to live music, knowing that they will enjoy a seamless and high quality experience."

Meanwhile, shares of Tata Communications Ltd closed on Monday at Rs 462.90 apiece, up 2.67 per cent, from previous close on BSE.

Story first published: Wednesday, April 15, 2015, 13:00 [IST]
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