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The total SIP count of the industry rose to 73.05 lakh at the end of March this year from 62.10 lakh last year, according to the latest data.
SIP is mostly preferred by small investors and allows investment of a fixed and small sum on a monthly basis or other regular intervals in a mutual fund schemes.
A rally in the stock markets and increased participation from retail investors has helped mutual fund industry get more investments through the systematic investment route, market insiders said.
Besides, a large amount of these SIPs have been added in B-15 cities as investors from smaller towns and areas are showing great interest.
B-15 Cities are smaller cities and towns beyond the top-15 cities including metros like New Delhi, Mumbai Kolkata and Chennai.