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Gold buying spree to gain momentum in India: Assocham

By Religare

According to apex industry body Assocham the yellow metal is fast reaching a "Buying Temptation Zone" in India as much correction in prices takes place due to receding global risk perceptions.

Gold will remain gold and not turn into silver or brass, however, much correction in prices takes place due to receding global risk perceptions and the yellow metal is fast reaching a "Buying Temptation Zone" in India, an ASSOCHAM paper has said.


Rs 25,000 or a shade below per ten grams in the spot market is a "Buying Temptation Zone (BTZ)" for Indian retail demand, the paper said , taking note of the fact that in the futures market the prices are already below this level for August delivery.

"The enquiries among the consumers, mostly women, are increasing. As we near the festive and wedding seasons in the next few months, the demand for jewellery will pick up, boosting the overall sentiment, which of course at a bottom now," the ASSOCHAM Paper said.

It said India, along with China, being among the largest two consumers of the gold can influence the global prices as well. A sharp reduction in the international prices below the USD 1100 per troy ounce was triggered by a resolution of the Greek financial crisis and stability returning in the Chinese stock market which had lost a huge three trillion dollar between June 12 and the second week of July on apprehensions of a bubble in the making.

Then, there have also been expectations of interest rates hikes to be announced by the US Fed sometime in September-October. This optimism about the interest rates in the US has been cemented by the better job data.

Commenting on the scenario, ASSOCHAM Secretary General D S Rawat said "When it comes to gold, some kind of conventional wisdom is seen whereby it is considered to be best save haven even among the central bankers all over the world. So, it would be premature to write off gold, even though in India a debate is underway whether as an investment class, gold is productive".

According to ASSOCHAM Paper, gold is not all that non-productive item, given its contributions in the market for jewellery-both for domestic customers and the global markets.

Story first published: Monday, July 27, 2015, 12:40 [IST]
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