Boosted by low tariffs rates and discounts offered by hotels, resorts and airlines, India's domestic tourism increased 23.5 per cent during the monsoon season as compared to 18.5 per cent last year, reveals the ASSOCHAM latest paper.
According to the ASSOCHAM survey report there has been a surge in travel by Indians within the country in the last three years during the monsoon season. The demand driven by the growing middle class and rising incomes and a discount by hotels, airlines and tour operators for the period, pointed the ASSOCHAM survey.
While releasing the paper D S Rawat, Secretary General ASSOCHAM said, "monsoons are typically considered to be a lean travel period for families. The travel packages offering travelers an opportunity to travel for up to 20-25% lower prices in India during the monsoon".
As per the latest paper done by the ASSOCHAM Tourism Council (ATC) reveals that earlier monsoon used to be a lean period for travelling but that scenario is changing fast. This year, the domestic tourists are coming out in large numbers during the monsoons.
There are many states who all are promoting monsoon tourism in a big way with special deals on offer at hotels and resorts, adds the survey. There are offering discounts of between 25 and 35 per cent on holiday packages during the monsoon season.
As per the study, Goa, Kerala, Ladakh, Jaipur, Agra and Udaipur are among the most popular places for monsoon travel, says the ASSOCHAM paper. Now, the tourism industry is giving equal importance to domestic tourism because the growth in the domestic leisure sector has been extraordinary over the last couple of years.