Property portal Housing.com has acquired HomeBuy360, a cloud-based sales life-cycle management platform that connects developers, agents and buyers, for USD 2 million in order to expand its portfolio and reach, said the media report.
This is the second acquisition made by the company in 2015, after it bought Indian Real Estate Forum (IREF), a platform providing unbiased property information to consumers and realty business intelligence to empower property buyers and financial institutions to assess risks and take informed decisions.
Commenting on the development, Housing.com, Interim CEO and COO Rishabh Gupta said, "Developers are key stakeholders to drive efficiency in the Indian real estate sector. The acquisition of HB360 is very strategic as Our vision is that every developer uses the platform to bring down their sales and operating costs. This will help in reduction of property prices eventually benefiting the consumers."
With this acquisition, Housing.com is now the only online real estate listing platform to own a developer CRM company.
Housing.com is consolidating its leadership position as a comprehensive online realty player and a game changer striving to bring positive change in the real estate industry through its consumer centric products and solutions, Gupta added.