Private equity funds managed by Blackstone announce the acquisition of Ideal Shopping Direct (ISD), a leading independent multi-channel retailer, from Inflexion.
ISD operates live and pre-recorded channels across all the major UK TV platforms; Sky, Freeview, Virgin Media and Freesat as well as multiple internet sites. Its two principal divisions are Create & Craft and Ideal World. ISD delivers a dynamic shopping experience selling specialty craft products to dedicated crafting hobbyists as well as home, leisure, health, beauty and fashion products. Create & Craft is the only dedicated channel to sell specialist craft products and operates 15 hours a day.
The transaction is expected to close later this year and is subject to usual closing conditions and regulatory approvals.
Duff & Phelps acted as advisors to Blackstone.