Future Group partners Ramdev's Patanjali Ayurved

By Super
Subscribe to GoodReturns
For Quick Alerts
ALLOW NOTIFICATIONS  
For Daily Alerts

    New Delhi, Oct 9 (PTI) Retail major Future Group today entered into a partnership with Baba Ramdev-promoted Patanjali Ayurved to sell the latter's FMCG products through its stores.

    Future Group expect sales from Patanjali, which is set to launch noodles next week to take advantage of the space vacated by Nestle's Maggi, to the tune of Rs 1,000 crore in next 20 months.

    Future Group partners Ramdev's Patanjali Ayurved
     

    The companies are also considering to have production partnership and jointly develop brands in the long-term. "In total we would have Rs 30-40 crore business (from Patanjali products) in a month from our stores and later on it would increase up to Rs 80 crore," Future Group CEO Kishore Biyani told reporters here.

    He said from Future Group's stores, the business of established FMCG player such as HUL is around Rs 1,300 crore to Rs 1,400 crore.

    "I believe that Patanajali products could easily achieve that," Biyani added. Announcing plans to enter noodles segment, Ramdev said: "Our effort is to promote swadeshi and give a tough fight to the MNCs.

    We would launch our noodles in market by October 15 and it would be available across India by the end of this month." He said Patanjali is also planning to launch products like pasta, oats, juices, muesli soon and is targeting to achieve Rs 5,000 crore turnover this fiscal.

    When asked about Future Group's growth prospects, Biyani said it would continue to have 20-25 per cent increase in revenue. "We would have a group revenue of Rs 22,000 crore to 23,000 crore this fiscal," he said.

    On association with Patanjali, he said the two companies are also considering to have production partnership.

    "We are working on it. In the long-run we would jointly develop brands together," Biyani said adding Future Group is setting an office in Haridwar for distribution and marketing of Patanajali products.

    PTI

    Read more about: future group
    Company Search
    Enter the first few characters of the company's name or the NSE symbol or BSE code and click 'Go'

    Find IFSC

    Get Latest News alerts from Goodreturns

    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Goodreturns sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Goodreturns website. However, you can change your cookie settings at any time. Learn more