IndusInd Bank has said that it has launched an integrated advertising campaign to unveil its new service 'Fingerprint Banking'.
With this facility, customers can carry out end-to-end banking transactions on its mobile banking app 'IndusMobile', by using just their fingerprint.
The campaign features actor, director and singer Farhan Akhtar, who is brand endorser for IndusInd Bank, and actor Boman Irani.
Launching the campaign, IndusInd Bank, head of consumer banking, Sumant Kathpalia said, "This advertising campaign from IndusInd Bank embodies a blend of strong consumer insight and interesting slice of life situations with subtle humor. The launch of this service has further strengthened the core brand philosophy of Responsive Innovation. We are glad that Bollywood's two seasoned actors have associated with us and have enhanced the effectiveness of this ad campaign."
Meanwhile, shares of the bank were trading at Rs 1124.55 apiece, up 1.25 per cent from the previous close at 09:40 hours on BSE.