Prime Focus, the world's largest independent media services company has said that it has collaborated with J.J. Abrams' Bad Robot Productions for the delivery of all-new, immersive, multi-screen content for the Barco Escape release of 'Star Trek Beyond'.
Digital cinema leader Barco's multi-screen theatrical format, Barco Escape, brings audiences inside the action like never before, expanding the storytelling across three screens to create a thrilling new movie-going experience.
The Barco Escape technology utilizes three cinema projectors and two additional Cinemascope screens to present audiences with a much wider field of view.
Commenting on the development, Prime Focus Founder and Global CEO Namit Malhotra said, "We are delighted to be partnering with Bad Robot to deliver a completely immersive experience in the Barco Escape format."
"Our teams at Double Negative produced stunning VFX work on 'Star Trek Beyond', and that Prime Focus was able to deliver this very exciting in-theater experience is the icing on the cake. Throughout the history of our company we have always been passionate about exploring exciting new technologies, and Barco Escape is a compelling opportunity for filmmakers to paint on a broader canvas, and for audiences to experience films on a grander scale," he added.
Meanwhile, shares of the company were trading at Rs 71.45 apiece, up 4.77 per cent from the previous close at 09:36 hours on BSE.