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FMCG Bags The Tag of Most Preferred Employment Sector


After almost close to four years, the fast moving consumer goods popularly known as FMCG sector has occupied the place of most preferred sector in terms of employment as per the data from the Nielsen Campus Track Business School Survey 2018.

FMCG Bags The Tag of Most Preferred Employment Sector


Two out of five individuals who graduated in 2018, from across 36 leading B-schools specify that they prefer to work in the FMCG sector. The individuals who like to take up a job in this sector has gone up to 46%, a rise from the last year's 42%.

Other preferred sectors of choices of the B-school graduates includes banking, financial services and insurance (BFSI) which stands at 43% and the automobiles/auto-ancillary sector at 34%.

During 2014, FMCG had topped the list. While in the year 2015 and 2016, e-commerce was seen as an emerging sector and was the favorite pick amongst students. E-commerce was displaced as uncertainty hit the sector, making the way for stable segments like BFSI, which topped the last year's survey list followed by FMCG.

The most preferred employer tag went for the consulting sector as McKinsey & Co emerged as the top leader in terms of the campus recruiter index (CRI), moving up from the third place it occupied during 2017 and 9th place in 2016 respectively.

McKinsey displaced Hindustan Unilever Limited (HUL) which had hogged the lime light for occupying the top position for many years. Google- the search engine giant, stands in second position followed by HUL and investment banking firm Goldman Sachs occupies third position jointly with HUL. GS continues to be the dream employer for 2017-18 batch of students consecutively for ninth year in a row.

Good salary package apart from opportunity to learn and work with the top talent led McKinsey & Co to top the chart.

For the survey conducted by Nielsen, students were asked about the companies they are willing to apply for and the top company selected is their dream company. They were asked about their individual perceptions about potential employers on aspects which includes salary, designation and work culture. Company's performance across all the parameters were used to calculate the CRI score.


Other top 10 companies which made into CRI rankings include Indian Tobacco Company Limited (ITC), Procter & Gamble, JP Morgan Chase, Boston Consulting Group (BCG), Reckitt Benckiser and Microsoft.

Read more about: fmcg employment sector
Story first published: Tuesday, May 22, 2018, 14:21 [IST]
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